In best practices, which statement is correct regarding Publish vs Pause/Start?

• A. Pause + Start are equivalent to Publish
• B. Publish should be used to apply changes immediately
• C. Never publish changes
• D. Pause sends should be avoided at all times

Answer: (B)

Publishing pushes your edits into the live environment, making them active right away for recipients and users. When you publish, changes to content, automations, or configurations are deployed so the updated behavior takes effect immediately. Pausing and then starting a journey or automation merely halts and resumes execution; it does not deploy new definitions, so edits may not take effect until you explicitly publish. That’s why publishing is the correct practice for applying changes now. The other options miscast how updates are deployed: pausing plus starting isn’t the same as deploying changes, never publishing undermines getting updates out, and avoiding pauses altogether ignores legitimate operational needs for temporarily stopping a process.