MobileConnect and MobilePush Contact Deletion

• A. Re-import the contact's email address
• B. Do nothing; opt-outs are preserved automatically
• C. Re-import the contact's consent status
• D. Re-import the contact's opt-out status

Answer: (D)

In MobileConnect and MobilePush, a contact’s ability to receive messages is controlled by an opt-out flag. When you delete a contact, you still want to honor the person’s choice not to be messaged across mobile channels. Re-importing the contact’s opt-out status ensures that the suppression is preserved in the system so no future mobile messages are sent to them.

This approach directly sets the suppression state used by SMS and push messaging, keeping the contact from being re-targeted. Importing the email address or consent status alone wouldn’t guarantee that suppression across mobile channels is maintained, whereas re-importing the opt-out status explicitly reinforces that choice.