To view click data for links in emails, which data view should you query?

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Study for the Marketing Cloud Developers Certification Test with flashcards and multiple choice questions. Each question offers hints and explanations. Prepare effectively for your exam success!

Multiple Choice

To view click data for links in emails, which data view should you query?

Explanation:
The question tests which Marketing Cloud data view contains email click events. The correct data view is the one that records each click made by recipients, including which URL was clicked and when, along with the associated Job and Subscriber identifiers. This makes it the authoritative source for viewing link engagement data. Other options don’t represent the standard built-in data view for click-tracking; they aren’t the sources Marketing Cloud uses to store per-link click events. So querying the _Click data view is the right approach.

The question tests which Marketing Cloud data view contains email click events. The correct data view is the one that records each click made by recipients, including which URL was clicked and when, along with the associated Job and Subscriber identifiers. This makes it the authoritative source for viewing link engagement data. Other options don’t represent the standard built-in data view for click-tracking; they aren’t the sources Marketing Cloud uses to store per-link click events. So querying the _Click data view is the right approach.

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