When re-importing a MobileConnect contact, which status must be re-imported?

• A. Opt-out status
• B. Contact's social profile
• C. Email validation status
• D. Consent to marketing messages

Answer: (A)

The main idea is to preserve a contact’s suppression preference in MobileConnect. When you re-import a MobileConnect contact, the opt-out status must be re-imported so the system continues to honor the contact’s choice not to receive SMS messages. If this flag isn’t carried over, the contact could inadvertently be treated as opted-in again, which can lead to sending messages against their preference and create compliance and trust issues. The other statuses—social profile, email validation, and consent to marketing messages—pertain to different channels or contexts and aren’t used to determine SMS sending behavior in MobileConnect in the same way. So, the opt-out status is the one that must be re-imported.