Which data view provides information about publication lists and can be used with SMS messages?

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Study for the Marketing Cloud Developers Certification Test with flashcards and multiple choice questions. Each question offers hints and explanations. Prepare effectively for your exam success!

Multiple Choice

Which data view provides information about publication lists and can be used with SMS messages?

Explanation:
Publication list membership is captured by the PublicationSubscriber data view. It stores the relationship between a subscriber and a publication list, including their status, so you can see who is on which list and whether they should be suppressed or targeted. This makes it the right source when you need to consider publication list rules for SMS sends. The other data views track different things—email opens, social network impressions, or SMS delivery details—not the association between subscribers and publication lists.

Publication list membership is captured by the PublicationSubscriber data view. It stores the relationship between a subscriber and a publication list, including their status, so you can see who is on which list and whether they should be suppressed or targeted. This makes it the right source when you need to consider publication list rules for SMS sends. The other data views track different things—email opens, social network impressions, or SMS delivery details—not the association between subscribers and publication lists.

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