Which data view provides information about publication lists in Marketing Cloud, including SMS opt-ins?

• A. _Subscribers data view
• B. _PublicationSubscriber data view
• C. _Open data view
• D. _Sent data view

Answer: (B)

Publication lists determine who gets content and how they opt in for channels like SMS. The data view that captures the relationship between a subscriber and a publication, including their opt-in status, is designed for exactly this purpose. It provides per-subscriber, per-publication rows that show whether a subscriber is included in a publication and their opt-in state for that publication (including SMS). That makes it the most direct source for information about publication lists and SMS opt-ins.

Other data views focus on different aspects: some track general subscriber attributes without publication links, while others capture deliverability or engagement data (such as emails sent or opened). They don’t directly expose the linkage between a subscriber and publication lists or the opt-in status for SMS, so they aren’t as suitable for this need.