Which statement about the Data View _SubscriberSMS is true?

Study for the Marketing Cloud Developers Certification Test with flashcards and multiple choice questions. Each question offers hints and explanations. Prepare effectively for your exam success!

Multiple Choice

Which statement about the Data View _SubscriberSMS is true?

Explanation:
Data views are built-in, read-only tables that let you query Marketing Cloud activity across channels. The _SubscriberSMS view specifically surfaces information about subscribers who interact via SMS, tying subscriber data to SMS Interactions in MobileConnect. This makes it the right source when you want to analyze which subscribers are involved in SMS campaigns, their contact details (like the phone number), status, opt-in state, and how they’ve engaged with SMS messages. Other options point to different data contexts: email unsubscribe data is tracked by a view focused on email unsubscribes, not SMS, and survey responses come from separate survey-related sources. The phrase about querying MobileConnect data directly is less precise than describing that this view provides information about SMS subscribers from SMS Interactions.

Data views are built-in, read-only tables that let you query Marketing Cloud activity across channels. The _SubscriberSMS view specifically surfaces information about subscribers who interact via SMS, tying subscriber data to SMS Interactions in MobileConnect. This makes it the right source when you want to analyze which subscribers are involved in SMS campaigns, their contact details (like the phone number), status, opt-in state, and how they’ve engaged with SMS messages.

Other options point to different data contexts: email unsubscribe data is tracked by a view focused on email unsubscribes, not SMS, and survey responses come from separate survey-related sources. The phrase about querying MobileConnect data directly is less precise than describing that this view provides information about SMS subscribers from SMS Interactions.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy